Matthew K. Cross

Matthew K. Cross is the world’s top priority strategist, an internationally renowned speaker, author, and CEO of LeadershipAlliance.com, working with Fortune 100 organizations and elite institutions including Stanford University, Bank of America, BlackRock, UBS, Allianz, Merrill Lynch, Early Warning, WebHelp, Wells Fargo, Netscout, Home Depot & Qlik.
A Deming Quality Scholar and Hoshin NorthStar author and expert, he facilitates transformational learning, innovation and strategic execution. A prolific author, Cross' next books include: The Greatest Business Success Story Never Told (applying the master principle behind every successful organization on Earth) and Peak Performance on Demand in Sports, Fitness & Life.
Matthew has partnered with innovative thought leaders such as Marshall Thurber, a key mentor to Robert Kiyosaki (Rich Dad, Poor Dad) and Tony Robbins (Awaken the Giant Within). Graduates of his acclaimed masterclasses include thousands of executives across multiple industries, along with names like Barbara Dalio, wife of legendary Bridgewater Associates founder Ray Dalio. As a Golden Ratio Biomimicry authority, Matthew’s expertise includes identifying and simplifying the key drivers of peak health, performance, abundance; longevity. These are shared in his Nature’s Secret Nutrient books, TEDx talks, and MicroMasterClassesTM. Matthew is committed to sharing his diverse life experiences in ancient history, priority strategy, competitive athletics, and genius activation in support of optimal leadership, life success, and happiness.
Innowave 2023 Keynote Topic Innovation Trinity: AI2 Leadership, Quality; Biomimicry Matthew shares the principles, practices, and vast performance potentials at the intersection of AI2, Quality. Leaders receive a transformative upgrade in how they think, plan, and act to achieve and enjoy desired results personally and professionally.
About Innowave Summit 2025
The event is focused mainly on digitalization of business and the public sector. The main accent is put on innovations in the fields of marketing, sales, e-commerce and all the other sectors.
The accent will be put on speeding up the digital transformation of the Bulgarian economy, strengthening the partnerships in Central, Eastern Europe and the Western Balkans, and also the partnerships with European and global digital pioneers and leaders.


The Venue
The palace of culture and sports, called jargon Sports Hall, is a multifunctional complex located in the center of Varna.It is one of the most famous buildings in the city, hosting cultural and sports events, exhibitions and conferences.
There will be more than 3400 sq.m. available for the event separated in three, as more than 1600 sq.m. are available for the conference and 1800 sq.m. for the exhibition
Topics and speakers from








